🧭 Begin Here
🌿 Welcome to Strategy with Soul
A publication and membership for creatives, coaches and unconventional entrepreneurs who want to grow a business that feels like them.
Not just what makes money – but what makes sense for your life, energy and values.
Start here if you’re new, curious, or ready to build a business that feels like you.
This page is your map – a mix of orientation, navigation, and gentle direction.
Whether you’re here for clarity, momentum, or something deeper, you’ll find your way.
I write about business – but also about mindset, energy, visibility, and the real-life experience of making work that matters.
Some posts are strategic. Others are reflective. All of them are grounded in what’s actually useful.
You’re automatically subscribed to every category – but if you’d like to follow just one or two, you can adjust your preferences inside Substack.
You’ll also need the app or at least a desktop account to comment, like, and join the conversation.
More on that below. But first – here’s how to navigate what’s here.
✦ What You’ll Find Here
Not everything can be fixed with a strategy.
Sometimes what’s really holding you back is fear, self-doubt, or a story you didn’t know you were still telling.
This is where Human Design content lives too – the insights that help you honour how you work best.
Read these posts
Personal essays, honest reflections, and what I’ve figured out by actually doing the thing – not just teaching it.
Read these posts
Practical strategy, simple tools, and business structures that support long-term growth – not burnout.
Read these posts
Reframes, strong opinions, and things I’m questioning about the business world we’re all building inside.
Read these posts
💌 When You’ll Hear From Me
New posts land every Monday.
▸ All are free for 90-days
▸ The tools and resources to integrate the learning are just for paid members
▸ All are written with care, clarity, and zero fluff
Sometimes there will be an extra free post, either to deepen the Monday post or because I feel called to share something.
📱 Want to Comment or Join the Conversation?
To comment on posts, save your favourites, or follow specific categories — you’ll need a Substack account, and ideally the app.
It’s free, clean, and far less chaotic than Instagram.
You can also DM other writers, explore the Notes feed, and hang out in a space built for real conversation.
🔐 What Paid Members Get
If you’re ready to go deeper, here’s what’s inside the membership:
✦ Access to the full Member Toolkit Library
✦ Seasonal Notion templates and guided tools
✦ Full archive of all posts
✦ Behind-the-scenes business strategy and visibility support
✦ Opportunities to work with me 1:1 plus the occasional discount
✦ Prerecorded and live workshops (coming soon)
✦ A front-row seat as I build this writing-led business in real time
Already a member? Access the Member Toolkit Library below.
☁️ One Last Thing
If you’re reading this and thinking this is what I’ve been looking for – or if something here sparked a question – my inbox is open.
You can reply to any email I send, or drop me a message in the Substack app. I’d love to hear what brought you here, what you’re building, or what you’re still figuring out.
This space is built for real conversation – and it’s always better when it’s not just me talking.
P.S. If you’re curious about my background, what I do beyond writing, or how I work with clients – you can read more about me here.