The Real Reason You Keep Changing Your Business Plan
If strategy was the answer, you’d be seeing real progress by now.
If strategy was the answer, you’d be seeing real progress by now.
Most entrepreneurs don’t have a strategy problem. They have an execution problem.
But when things aren’t working, what’s the first instinct?
To scrap the plan and start over. To change the niche, the offer, the pricing, the marketing strategy — anything that feels like a fresh start.
And I get it. A new plan feels productive. It gives you a sense of momentum. A temporary high that convinces you this time will be different.
But fast forward a few months, and you’re back in the same cycle. Wondering why nothing is sticking. Feeling frustrated that you’re putting in the work but not seeing the results.
So, let’s talk about what’s really happening here.
The Overcomplication Loop
Here’s the hard truth:
You don’t need a better strategy. You need to commit to the one you already have.
The problem isn’t that your plan isn’t working — it’s that you haven’t stuck with it long enough to see results.
Because real progress comes from refinement, not reinvention.
But reinvention feels easier, doesn’t it? It gives you an excuse to stay in planning mode instead of doing the sometimes-uncomfortable work of showing up consistently, marketing your offers, and sticking with a strategy long enough to get traction.
If you’ve been caught in this cycle, ask yourself:
Have I given my current strategy at least 90 days of consistent effort?
Am I genuinely testing and refining, or am I abandoning things too soon?
Do I keep searching for a new answer when I already have one that just needs execution?
If your answer to any of these is a hesitant no, then your business probably isn’t messy.
You just keep changing the plan.
Why Reinvention Feels Safer
Most people don’t pivot because their strategy isn’t working. They pivot because they don’t trust it will work.
Or worse — they don’t trust themselves to execute it.
Commitment is uncomfortable. Staying the course requires patience, resilience, and the ability to sit in uncertainty while things gain momentum. And that’s hard.
So instead, you do what feels productive: You tweak. You rebrand. You make a whole new plan.
But every time you start over, you lose momentum. You delay results. You keep yourself stuck in the messy middle.
And if you don’t break the cycle, you’ll always feel like you’re rebuilding.
So, What Do You Do Instead?
Stop searching for the perfect strategy. It doesn’t exist. The best strategy is the one you commit to consistently.
Give your current plan time to work. If you keep shifting every few months, you never get to see real results.
Refine before you reinvent. Instead of scrapping everything, tweak small things and see what happens. A business that is working isn’t one that never changes — it’s one that changes intentionally.
Success isn’t about constantly reinventing yourself. It’s about making strategic refinements and staying in the game long enough for those refinements to pay off.
If this hit home, let me know in the comments: What’s one strategy you need to stop second-guessing and just commit to?
And if you know you need structured support to refine and execute instead of constantly reworking, this is exactly what we do inside my high-touch mentorship, Expansion™. You can apply here.
LOVED reading this!
Yep thats me :)