Pluto in Aquarius and the Death of Top-Down Business
Why the next era of leadership won’t be about being in charge.
I’ve been thinking a lot about power lately.
Who holds it. Who’s tired of chasing it.
And what happens when we stop pretending the old systems still work.
In astrology, Pluto is the planet of transformation.
Slow, unrelenting, irreversible change.
And it’s just moved into Aquarius.
Which sounds fluffy if you’re not into the stars – but hear me out.
This isn’t about vibes. It’s about structure. And what crumbles when we stop needing to prove ourselves inside systems that were never designed for us.
Pluto in Capricorn was the era of the climb.
Status. Control. Building from the ground up.
Many of us became adults during this time – launching businesses, burning out, and getting very good at looking successful while quietly wondering, Is this really it?
The dominant narrative was:
Be the best. Own your niche. Scale. Lead.
But the version of leadership that meant "being the one with the answers" is fraying at the edges.
Because what’s the point of leading if everyone around you is burnt out, underpaid, or quietly disengaging?
Enter Aquarius.
Rebellion. Collaboration. Future-thinking.
A refusal to follow the rulebook just because it’s laminated.
Pluto will be here until 2043. So this isn’t a seasonal shift.
It’s a generational one.
And the businesses that thrive during this time won’t be the ones shouting the loudest.
They’ll be the ones reimagining what leadership looks like entirely.
Not: how do I rise to the top?
But: how do we create something where no one’s at the bottom?
I see this unfolding already in my own work.
The clients who once wanted a blueprint now want breathing space.
They’re no longer asking “How do I grow faster?”
They’re asking “What if I built this around who I actually am?”
And yes, Human Design plays into this.
Not as a branding aesthetic, but as a tool for trusting your own energy instead of defaulting to strategies that look good on Instagram but feel like hell to deliver.
So what does business look like in this Aquarian age?
Probably messier.
Definitely more human.
It looks like collaboration over competition.
It looks like founders stepping back from centre stage and letting the work speak.
It looks like quieter launches, deeper integrity, more emphasis on voice than volume.
It doesn’t mean we stop leading.
It means we stop needing to dominate.
Because Pluto doesn’t care about how things look.
It cares about what’s true.
And if what’s true is that the old ways don’t fit anymore, maybe the bravest thing we can do is stop squeezing ourselves into them.
