The 90-Day Rhythm That Keeps Me Growing (Without Burning Out)

The simple rhythm that changed how I plan, create, and stay consistent – without burning out.

This month on Strategy with Soul, we were in Taurus season – exploring a four-part series on sustainable growth, self-worth, and building a business that lasts.

Not the hustle. Not the hype.

The kind that’s rooted in clarity – your values, your energy, and what truly supports you long-term.

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Last week, my phone wouldn’t stop buzzing.

New subscriber alerts. Comment notifications. Emails piling up faster than I could open them.

Over 200 new readers arrived in just a few days – and as exciting as it was, there was a moment (several, if I’m honest) where my chest tightened and my mind started to race.

Should I be doing more? Should I change the plan? Should I try to capitalise on the momentum?

In the past, I would have.

I would have panicked, pivoted, overcomplicated everything.

But this time, I caught myself.

Because truth is, big seasons don’t need bigger plans – they need simpler rhythms.

Especially now – in Taurus season – when everything in nature reminds us to root down, not rush up. To anchor, not to scatter.

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When we feel the heat of growth, our instinct is often to plan harder.

Map out the year. Create ten-step funnels. Fill the calendar.

We think if we can just plan it perfectly, we'll feel safe.

But what I’ve learned – over and over – is that rigid plans built in reactive energy don't create safety.

They create burnout.

Real safety comes from rhythms we can trust even when the external world moves faster than we expect.

Planning in 90-day seasons gave me that.

Instead of trying to predict everything forever, I started holding space for this season, this energy, this next right step.

And suddenly, growth didn’t feel like a threat anymore.

I talk about 90-day planning all the time – to clients, friends, anyone who will listen – because it’s one of the simplest and most powerful shifts you can make. If you want to dive deeper into why this matters so much, I wrote about it here:

The Real Reason You Keep Changing Your Business Plan

My 90-Day Focus Rhythm is simple:

• Choose 1–3 core focuses for the next 90 days

• Build my projects, marketing, and decisions around those focuses

• Let everything else be secondary (or consciously paused)

It’s less about "goals" and more about "guardrails".

It’s a way to channel energy without constricting it.

Our energy naturally moves in seasons – you can feel it in your body, your creativity, your attention.

Every 90 days brings a shift. A new wave. A new rhythm.

Instead of resisting that, the 90-Day Focus Rhythm lets you ride it.

And it's not just intuition – there's real psychology and strategy behind why 90-day rhythms work.

🔓 Paid members get access to a full 90-Day Focus Plan template you can use season after season – including project trackers, seasonal reflections, and a simple rhythm to keep you growing without burning out.

(You'll see it pop up later in the post behind the paywall!)

Our brains naturally hold short, meaningful timeframes better than endless open loops. Motivation tends to peak and dip every 8–12 weeks if there isn't a clear reset point. Even most business strategies follow quarterly rhythms for a reason: energy, buying patterns, and creative momentum all move seasonally.

• Psychologically: 90 days is long enough to see real progress, but short enough to stay motivated.

• Strategically: It mirrors how businesses plan projects, launches, and sales cycles.

• Energetically: Seasons shift every 90 days – and so does our natural focus, creativity, and stamina.

It also happens to match how my own energy moves. As a Manifesting Generator with emotional authority in Human Design, my rhythm isn’t linear. I move in powerful bursts – surges of clarity and creation – followed by natural periods of rest or recalibration.

90-day planning gives me space to honour those waves instead of forcing myself into constant output.

It lets me trust the surges – and build a business that rides with my energy, not against it.

When I plan this way, I notice:

• More creativity (because I’m not spread thin across 12 projects)

• More consistency (because I’m clear about what matters this season)

• More resilience (because when life inevitably happens, I have space to adapt)

I used to think real consistency meant pushing harder.

Now I know: real consistency comes from choosing better.

It’s also why I resonated so deeply with a Note I saw this week – where David Speed shared how audience growth made him freeze, and I replied that it’s rarely just perfectionism. Often, it's our nervous system quietly hitting the brakes, saying this doesn't feel safe.

Planning in 90-day rhythms is one of the gentlest ways I’ve found to create that felt sense of safety again.

Until next time,

PS. I know the paywall means you can’t comment directly here (please, Substack, fix this!), but I’d genuinely love to hear from you.
If you enjoyed this post, feel free to restack it and add a note – or send me a reply on email. I read and respond to every one.

🔐 Unlock The 90-Day Focus Planner

Inside, you’ll find:

• A clean, comprehensive Notion template to design your 90-day rhythm
• Guided prompts to set clear, grounded focuses (without the overwhelm)
• A seasonal review tool to help you reflect and reset with ease

If you want a calmer, clearer way to grow without burning out – this is for you.

Upgrade to paid membership to get instant access to the full Focus Planner, plus my personal walkthrough below.