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Mack Collier's avatar

“You’re allowed to build trust without bleeding.”

Wow what a powerful point, and very true. Many of us are gravitating toward overexposure in all forms when it comes to social media. We are told we all must get in front of our phones and livestream our lives. Did you miss writing today’s article because you had to deal with a family emergency? Write about that instead! We are told it means being ‘authentic’.

We’ve gone too far toward overexposing ourselves. Thanks for bringing some sanity to this issue.

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Sam Burgess's avatar

Thanks Mack. And omg yes! I’ve seen so much of that (the example you mentioned!) This is such a concern across my clients - to build a brand they need to share everything from their breakfast to their failures.

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