Trust Doesn’t Require Transparency

You don’t have to share your whole story to build a business people trust.

Sharing can feel like a strategy.

Until it starts feeling like exposure.

Especially when the algorithm rewards vulnerability.

Especially when trauma gets clicks.

Especially when “authenticity” becomes a performance.

But here’s the catch: your pain isn’t a marketing strategy.
And your presence online doesn’t have to come at the cost of your peace.

A few years a…